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January 23, 2026
Kirkland Advises Bain Capital-Backed Varsity Brands on Sale to KKR

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AI-made summary
- Kirkland & Ellis advised Bain Capital-backed Varsity Brands on its sale to KKR
- Varsity Brands, a provider of customized solutions and services for team sports, athletics, and spirit programs, reaches over eight million athletes and students annually
- KKR becomes the new majority owner and will support Varsity Brands' continued growth
- The Kirkland team included partners specializing in corporate, capital markets, debt finance, and tax matters.
Kirkland & Ellis advised Bain Capital-backed Varsity Brands, a leader in team sports, athletics and spirit, on the sale of Varsity Brands by Bain Capital to KKR. As the new majority owner of Varsity Brands, KKR will support the company as it continues to grow its business. The Varsity Brands platform offers an extensive range of high-quality, customized solutions, services and experiences that support school and team sports, athletics and spirit programs, reaching over eight million athletes and students annually. Read the transaction press release The Kirkland team was led by corporate partners Matthew O’Brien, Laura Steinke and Valentine Bleicher; capital markets partners Joshua Korff and Michael Kim; debt finance partners Maureen Dixon and Patrick Loughery; and tax partners Mike Carew and Polina Liberman.
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