Willkie advised iA Financial Corporation Inc., the holding company of iA Financial Group, a leading Canadian insurance and wealth management group, in its acquisition of Vericity, a leader in direct-to-consumer life insurance solutions.

On October 3, iA Financial announced that it entered into a definitive merger agreement whereby its subsidiary iA American Holdings, Inc. will acquire Vericity for $170 million. Vericity, a publicly traded company majority-owned by J.C. Flowers & Co., comprises two entities servicing the middle-market life insurance space: Fidelity Life, an insurance carrier, and eFinancial, a direct-to-consumer digital agency.

iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. It has approximately $207.8 billion in assets and more than four million clients.

The Willkie team was led by partners David Luce and Jeffrey Hochman and included associate Christian Truman.