On September 22, Willkie client Shamrock Capital announced its strategic investment in AnswerLab, a leading user experience research firm. Founded in 2004, AnswerLab helps enterprises with their digital transformation efforts by offering research services in digital strategy, optimization and measurement across the product development lifecycle. Its global client base includes Google, Meta, Amazon, American Express, Paypal, Airbnb, Genentech and Fedex. Shamrock Capital is a Los Angeles-based investment firm with approximately $4.1 billion of assets under management. Shamrock Capital invests exclusively in media, entertainment, communications, and related sectors through a multi-fund strategy centered on private equity investments, as well as ownership and financing of content and media rights. Willkie previously advised Shamrock Capital in its investments in Highwire PR; EDO, Inc.; The Religion of Sports Media, Inc.; Pixellot and VidMob. The Willkie team was led by partners Ray LaSoya and Jenny Liu and included partners Russell Pinilis and Mark Holdsworth, and associates Russell Whitman and Eric Lim.