Adam M. Turteltaub~~Sarah B. Wong~~Vadim Mahmoudov~~Jordan A. Messinger
January 24, 2026
Onex Partners to Invest in Analytic Partners

1 min
AI-made summary
- Willkie Farr & Gallagher LLP advised Analytic Partners, a global marketing analytics company, regarding a significant investment from Onex Corporation
- Onex Partners V, Onex’s $7.2 billion fund, agreed to invest in Analytic Partners, which provides a cloud-based software platform for assessing and optimizing marketing spend
- Onex manages approximately $47 billion in assets for shareholders, institutional investors, and high net worth clients
- The Willkie advisory team included partners Adam Turteltaub, Sarah Wong, Vadim Mahmoudov, and Jordan Messinger.
Willkie advised global marketing analytics company Analytic Partners in connection with the investment by Onex. Onex Corporation announced on February 8 that Onex Partners V, Onex’s $7.2 billion fund, agreed to make a significant investment in Analytic Partners, Inc. Analytic Partners is a leading cloud-based, managed software platform which helps global customers assess marketing spend effectiveness and optimize future allocations across offline and online media channels. Onex manages and invests capital on behalf of its shareholders, institutional investors and high net worth clients from around the world and has approximately $47 billion of assets under management. The Willkie team was led by partners Adam Turteltaub, Sarah Wong, Vadim Mahmoudov and Jordan Messinger.
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Adam M. Turteltaub~~Sarah B. Wong~~Vadim Mahmoudov~~Jordan A. Messinger
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