David Rubinsky~~Jeannine McSweeney~~Mark Pflug
January 24, 2026
Simpson Thacher Represents CVC Capital Partners in Connection with the Announced Acquisition of Advantage Sales & Marketing by CVC and Leonard Green & Partners

1 min
AI-made summary
- CVC Capital Partners and Leonard Green & Partners, L.P
- have announced the acquisition of a majority interest in Advantage Sales & Marketing LLC from funds advised by Apax Partners
- The transaction is subject to customary closing conditions and is expected to be completed in the third quarter of 2014
- Advantage Sales & Marketing LLC is a leading provider of outsourced sales and marketing services to consumer goods manufacturers and retailers in North America.
The Firm is representing CVC Capital Partners (“CVC”) in connection with the announced acquisition of a majority interest in Advantage Sales & Marketing LLC (“ASM”) by CVC and Leonard Green & Partners, L.P. (“LGP”) from funds advised by Apax Partners (“Apax”). The transaction is subject to customary closing conditions, and is expected to close during the third quarter of 2014.~~ASM is North America’s leading provider of outsourced sales and marketing services to manufacturers of consumer goods and retailers across multiple channels.~~The Simpson Thacher team includes Gary Horowitz, Kevin Lehpamer and Taylor Smith (M&A); James Cross (Financing); David Rubinsky, Jeannine McSweeney, Eric Wolf and Joo Hyun Lee (Executive Compensation and Employee Benefits); John Creed and SeoJung Park (Tax); and Mark Viera (Summer Associate). Corporate Partner Mark Pflug also provided valuable assistance.
Article Author
David Rubinsky~~Jeannine McSweeney~~Mark Pflug
The Sponsor
