Willkie advised Franchise Group and Sylvan Learning, an enrichment education provider franchise for K-12 students, on the sale of Sylvan to youth enrichment platform Unleashed Brands.

On February 20, Unleashed Brands announced a strategic investment in the acquisition of Sylvan Learning from Franchise Group. Sylvan Learning is a leading provider of supplemental and enrichment education for K-12 students, with more than 500 franchised locations.

Unleashed Brands will function as the parent company of Sylvan Learning. It is backed by a management team with consumer industry experience focused on serving families. Its other portfolio brands include Urban Air, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts.

Franchise Group is the owner and operator of franchised and franchisable businesses including Pet Supplies Plus, Wag N’ Wash, American Freight, The Vitamin Shoppe and Buddy’s Home Furnishings.

The Willkie team was led by partners Russell Leaf and Jared Fertman and counsel Jeffrey Daniel.