Simpson Thacher advised Bruin Capital and Quadrant Private Equity portfolio company TGI Sport on its acquisition of Supponor, the leading live media virtual advertising specialist, with proprietary technologies and software that deliver virtual ads across thousands of live sports broadcasts worldwide.~~Supponor has been the market leader in the virtual advertising industry for the past decade, proven in live broadcast environments in thousands of sports events worldwide. Supponor’s virtual advertising solutions have been trusted by rights holders at top-tier events in sports and leagues across football, hockey, motorsport, basketball, rugby, and a host of other sports.~~The Simpson Thacher team included James R. Howe, Chris Vallance, James Evelegh, Alex Ward, Andrew Mon, Oliver Heighton and Edward Wilson (Corporate); Shahpur K Kabraji, Hannah Ho and Rachel Roberts (Credit); Étienne Renaudeau and Henry Llewellyn (Antitrust); and Sarah Lindley, Oliver Rosshandler and Tim Wells (Tax).