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Danielle Scalzo~~Samir K. Patel
January 24, 2026
Willkie Advises Interpublic Group on Sale of Huge to AEA Investors
1 min
AI-made summary
- Interpublic Group (IPG) sold Huge, its experience design and technology business, to AEA Investors
- The acquisition was announced on December 5, with Huge set to merge with Hero Digital, an AEA portfolio company, creating one of the largest independent experience transformation businesses globally
- Willkie Farr & Gallagher LLP represented IPG in the transaction, with partners Danielle Scalzo and Samir Patel leading the legal team.
Willkie represented Interpublic Group (NYSE: IPG) on the sale of Huge, a leading experience design and technology business, to AEA Investors.
On December 5, Huge announced that it was acquired by AEA and will be combined with AEA's portfolio company Hero Digital, forming one of the largest independent experience transformation businesses in the world.
Willkie previously advised Interpublic Group, a global provider of marketing solutions, on numerous transactions, including its $2.3 billion acquisition of data marketing company Acxiom Marketing Solutions in 2018.
The Willkie team was led by partners Danielle Scalzo and Samir Patel.
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Danielle Scalzo~~Samir K. Patel
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